Content Gap Analysis Worksheet with Auditite

Overview

Content gap analysis identifies topics and keywords your competitors rank for that your site does not cover. Closing these gaps builds topical authority and captures search traffic you are currently missing. This worksheet provides a structured process for finding, evaluating, and prioritizing content gaps.

Step 1: Competitor Keyword Export

Export the top-ranking keywords for each competitor and your own site.

Source	Tool	Keywords Exported	Date
Your site
Competitor 1
Competitor 2
Competitor 3

Step 2: Gap Identification

Keywords that at least 2 competitors rank for but you do not.

Keyword	Volume	Difficulty	Comp 1 Rank	Comp 2 Rank	Comp 3 Rank	Your Rank	Gap Type
						—	Missing
						45	Weak

Gap Types:

• Missing: You have no content targeting this keyword
• Weak: You have content but rank significantly lower than competitors
• Thin: You have content but it is too shallow compared to competitors

Step 3: Opportunity Scoring

Score each gap to determine which ones to pursue.

Opportunity Score = (Volume / 1000) × (1 - Difficulty/100) × Gap Multiplier × Relevance Score

Factor	Values
Gap Multiplier	Missing = 1.0, Weak = 1.3 (easier to fix), Thin = 1.5 (easiest to fix)
Relevance Score	Core topic = 3, Adjacent topic = 2, Tangential = 1

Keyword	Volume	Difficulty	Gap Type	Relevance	Opportunity Score	Priority

Step 4: Topic Clustering

Group related gap keywords into topics. Each topic becomes one piece of content.

Topic/Cluster	Primary Keyword	Supporting Keywords	Total Volume	Content Type	Status
				Blog post	Planned
				Guide	Planned
				Landing page	Planned

Step 5: Content Requirements

For each prioritized topic, define what’s needed to compete.

Topic	Competing Content Avg Word Count	Competing Content Format	Required Depth	Unique Angle	Estimated Effort

Step 6: Existing Content Audit

Before creating new content, check if existing pages can be expanded to cover gap topics.

Gap Keyword	Existing URL	Current Word Count	Content Covers Topic?	Action
			Partially	Expand existing page
	None	—	No	Create new page
			No (wrong intent)	Create new page

Gap Analysis Summary

Metric	Count
Total gap keywords identified
Missing content gaps
Weak content gaps
Thin content gaps
High-priority opportunities (score > 5)
New pages needed
Existing pages to expand
Estimated total content pieces

Implementation Timeline

Month	New Pages	Page Expansions	Target Keywords Covered
Month 1
Month 2
Month 3

Monitoring

Track progress on closing gaps:

Keyword	Content Published	Publish Date	Current Rank	30-Day Rank	60-Day Rank	90-Day Rank

Re-run this full analysis quarterly to identify new gaps as competitors publish content and search trends evolve. Auditite’s content quality analysis helps evaluate how your content compares to competing pages for each target keyword.