Content Quality Scorecard with Auditite

Overview

This content quality scorecard helps you evaluate individual pages against Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework and broader content quality signals. Use it to assess existing content for improvement opportunities and to set quality standards for new content.

E-E-A-T Scoring Rubric

Rate each dimension on a scale of 1-5:

Score	Definition
1	No evidence of this quality
2	Minimal evidence, significant gaps
3	Moderate evidence, some gaps
4	Strong evidence, minor gaps
5	Exceptional evidence, industry-leading

Experience (Weight: 20%)

Factor	Score (1-5)	Notes
First-hand experience with the topic is evident
Real examples or case studies are included
Practical, actionable advice based on doing
Original data, screenshots, or demonstrations
Experience Subtotal

Expertise (Weight: 25%)

Factor	Score (1-5)	Notes
Author has relevant credentials or background
Content demonstrates deep topic knowledge
Technical accuracy is verifiable
Complex concepts are explained clearly
Content goes beyond surface-level coverage
Expertise Subtotal

Authoritativeness (Weight: 25%)

Factor	Score (1-5)	Notes
Site is recognized in the industry
Content is cited or referenced by others
Author bio with verifiable credentials exists
External backlinks from authoritative sources
Content covers the topic comprehensively
Authoritativeness Subtotal

Trustworthiness (Weight: 30%)

Factor	Score (1-5)	Notes
Content is accurate and up to date
Sources are cited and verifiable
No misleading claims or exaggerations
Clear authorship and editorial standards
Contact information and about page exist
HTTPS and professional site design
Trustworthiness Subtotal

Content Quality Signals

Beyond E-E-A-T, evaluate these quality indicators:

Signal	Score (1-5)	Weight	Notes
Content depth and comprehensiveness		10%
Readability and formatting		8%
Visual elements (images, diagrams, videos)		7%
Internal linking to related resources		5%
Content freshness and update frequency		5%
User engagement signals (time on page, scroll depth)		5%

Total Score Calculation

E-E-A-T Score = (Experience avg x 0.20) + (Expertise avg x 0.25) + (Authoritativeness avg x 0.25) + (Trustworthiness avg x 0.30)

Total Score = (E-E-A-T Score x 0.60) + (Quality Signals weighted avg x 0.40)

Score Range	Rating	Action
4.5 - 5.0	Exceptional	Promote and build links to this content
3.5 - 4.4	Strong	Minor improvements to reach exceptional
2.5 - 3.4	Average	Significant revision needed
1.5 - 2.4	Below average	Consider rewriting or consolidating
1.0 - 1.4	Poor	Remove, redirect, or completely rewrite

Action Plan Template

For each page scored below 3.5:

Page URL	Current Score	Target Score	Key Gaps	Action Items	Deadline	Owner

How to Use This Scorecard

Audit your top twenty traffic-driving pages first, then expand to all indexable content. Score each page independently, identify patterns across low-scoring dimensions, and create a prioritized improvement plan. Re-score content after revisions to measure improvement.