Link Building Outreach Template with Auditite

Overview

Effective link building requires organized prospecting, personalized outreach, and consistent follow-up. This template provides a structured system for managing outreach campaigns from prospect identification through link acquisition.

Prospect Evaluation Scorecard

Rate each prospect before adding them to your outreach list.

Criterion	Weight	Score (0-3)	Weighted Score
Domain authority (DA/DR 30+)	20%
Topical relevance	25%
Traffic quality (organic traffic)	15%
Content quality	15%
Linking patterns (links out to similar sites)	15%
Contact findability	10%

Score Guide: 0 = Poor, 1 = Acceptable, 2 = Good, 3 = Excellent

Minimum Score: Only outreach to prospects scoring 1.5+ weighted average.

Prospect Tracking Sheet

#	Domain	DA/DR	Score	Contact Name	Email	Outreach Type	Status	Date Sent	Follow-up 1	Follow-up 2	Result
1						Guest post

Status Values: Researching → Queued → Sent → Replied → Negotiating → Won → Lost

Email Templates by Outreach Type

Guest Post Pitch

Subject: Content idea for [Site Name]: [Proposed Topic]

Hi [Name],

I've been reading [Site Name] regularly — your recent piece on [specific article] was
particularly useful because [specific reason].

I'd like to contribute a guest article on [proposed topic]. Based on your audience, I
think a piece covering [angle 1], [angle 2], and [angle 3] would perform well. I've
written about similar topics on [your published examples with links].

Would this be a good fit for your editorial calendar?

[Your name]

Broken Link Building

Subject: Quick heads-up — broken link on [page title]

Hi [Name],

I was reading your article on [topic] and noticed a broken link in the [section name]
section. The link to [broken URL] returns a 404.

I actually have a resource that covers the same topic: [your URL]. It might work as a
replacement if you're updating the page.

Either way, wanted to flag the broken link for you.

[Your name]

Resource Page Inclusion

Subject: Resource suggestion for your [topic] page

Hi [Name],

I came across your [resource page topic] resource page and found it genuinely useful —
I've bookmarked [specific resource] from it.

We recently published [your resource title], which covers [what it covers]. It might be
a good addition to your [section name] section.

Here's the link if you'd like to review it: [URL]

Thanks for maintaining such a useful resource page.

[Your name]

Follow-up Sequence

Touchpoint	Timing	Channel	Template
Initial outreach	Day 0	Email	Selected template above
Follow-up 1	Day 5	Email	Brief check-in, add value
Follow-up 2	Day 12	Email	New angle or updated pitch
Final follow-up	Day 20	Email or social	Short, no-pressure close

Follow-up rules:

• Never follow up more than 3 times
• Add new value in each follow-up (different angle, new data, updated resource)
• Stop immediately if they say no or don’t respond after follow-up 2

Campaign Metrics

Metric	Target	Actual	Formula
Prospects identified	100/month
Emails sent	80/month
Reply rate	15-25%		Replies / Emails sent
Positive reply rate	8-15%		Positive replies / Emails sent
Link acquisition rate	3-8%		Links won / Emails sent
Links acquired	5-10/month
Average DA of acquired links	30+
Cost per link			Total cost / Links acquired

Outreach Velocity Calculator

Links needed per month: [Target]
Link acquisition rate: [Your rate, default 5%]
Positive reply rate: [Your rate, default 10%]

Emails needed per month = Target links / Acquisition rate
Example: 10 links / 0.05 = 200 emails/month

Prospects needed = Emails / 0.8 (assuming 80% have findable emails)
Example: 200 / 0.8 = 250 prospects/month

Quality Checks

Before sending any outreach, verify:

• Prospect is topically relevant to your site
• You have the correct contact person (not a generic email)
• Email is personalized with specific references to their content
• Your proposed value (content, resource, fix) is genuinely useful
• You are not pitching to a direct competitor
• The site has real traffic (not a PBN or link farm)

Use Auditite’s backlink analysis to identify your competitors’ link sources and find new outreach prospects based on sites linking to similar content in your niche.