Local SEO Scorecard: Automated SEO Workflow

Overview

Local SEO success depends on multiple interconnected factors. This scorecard helps you evaluate your current local SEO performance across the key ranking signals, identify weaknesses, and prioritize improvements. Score each factor on a scale of 1-5, then use the weighted totals to determine where to focus.

Google Business Profile (Weight: 30%)

Factor	Score (1-5)	Notes
Profile completeness (all fields filled)
Primary category accuracy
Secondary categories added
Business description with keywords
Regular Google Posts (weekly)
Photos uploaded (20+ recent)
Products/services listed
Q&A section populated
Business hours accurate (including holidays)
Subtotal	/45

Reviews and Reputation (Weight: 25%)

Factor	Score (1-5)	Notes
Total review count vs competitors
Average star rating (4.0+ target)
Review recency (new reviews monthly)
Review response rate (100% target)
Review response speed (under 48 hours)
Reviews mention products/services
Presence on industry-specific review sites
Subtotal	/35

On-Page Local Signals (Weight: 20%)

Factor	Score (1-5)	Notes
NAP consistency on website
Local keywords in title tags
City/region in H1 and content
Location pages for each service area
LocalBusiness schema markup
Embedded Google Map
Local content (area guides, local news)
Subtotal	/35

Citations and Directories (Weight: 15%)

Factor	Score (1-5)	Notes
NAP consistency across citations
Listed in top 20 general directories
Listed in industry-specific directories
Listed in local/regional directories
Data aggregator submissions
Duplicate listings cleaned up
Subtotal	/30

Link Building and Authority (Weight: 10%)

Factor	Score (1-5)	Notes
Local backlinks from community sites
Links from local news and media
Links from local business associations
Sponsorship and event links
Subtotal	/20

Scoring Guide

Overall Weighted Score	Rating	Action
80-100%	Excellent	Maintain and optimize for competitive edge
60-79%	Good	Address specific gaps identified above
40-59%	Needs Improvement	Prioritize GBP and reviews first
Below 40%	Critical	Comprehensive local SEO overhaul needed

Weighted Score Calculation

GBP Score:       (Subtotal / 45) × 30 = ___
Reviews Score:   (Subtotal / 35) × 25 = ___
On-Page Score:   (Subtotal / 35) × 20 = ___
Citations Score: (Subtotal / 30) × 15 = ___
Links Score:     (Subtotal / 20) × 10 = ___
                              Total = ___/100